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Tomo's latest Modern Planing Hull and performance hybrid

NEUTRINO

Like a skateboard for the ocean. Tomo's latest Modern Planing Hull delivers unmatched small wave performance with incredible speed generation. The wide chop tail and Quad-Inside-Single-Concave design reduce drag while the ultra-parallel rail line gives you maximum performance in a compact package. Hawaiian tested and approved—turn average days into exceptional sessions.

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ELEVATE YOUR SURF GEARS

Florence Marine X Rashguard WINDSHIELD Long Sleeves (Small - XLarge) Light Sea Blue - Must - Have for Surfers

FLORENCE MARINE X

WINDSHIELD RASHGUARD

Dominate windy sessions with zero water absorption and UPF 50+ protection—our cult-favorite Windshield Rashguard blocks harsh elements while its compression fit enhances performance on Hawaii's most demanding breaks.

SURF LONGER, FEEL STRONGER
Real Sun Cover Sunscreen Reef Safe Natural Face Stick with SPF 32 - Must - Have for Surfers

REEF-SAFE, SURFER-APPROVED

REAL SUN COVER

Experience 80-minute water-resistant protection with our exclusive 100% natural zinc formula—developed for Hawaii's dawn-to-dusk sessions while preserving the reefs you love to surf.

PROTECT YOUR SKIN & THE OCEAN
KLLY SLIPPER Men (size 8-13) & Women (size 5-8) - FOOTWEAR - [Surfboards Surf Shop and Clothing Boutique Honolulu]

11X WORLD CHAMP DESIGN

KLLY SANDALS

Step into Kelly Slater's all-day sandals with moon-surface traction and turtle-inspired support—crafted from sustainable algae-based materials to maintain your body's natural alignment from dawn patrol to sunset.

GET YOURS NOW!
OUTERKNOWN Boardshorts APEX 29" - 36" Kelly Slater Dark Olive Pescador Block - Must - Have for Surfers

PERFORMANCE-ENGINEERED FREEDOM

APEX BOARDSHORT

Experience Kelly's second-generation APEX design with ultrasonically welded seams and no-slip waistband—crafted from 90% recycled fishing nets for uncompromised performance in Hawaiian waters.

UPGRADE YOUR RIDE

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About Hawaiian South Shore

Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community

Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers

Growing up in Okinawa, the future founder gained valuable business experience through his uncle's construction company. Despite his uncle's limited English skills, the young entrepreneur-to-be became the bridge between the business and its military tenants, collecting rent, addressing maintenance issues, and handling various responsibilities including painting and repairs.

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