Aloha Friday Newsletter Drops Every Thursday 2PM HST | 1,860+ Reviews | Your Surf Boutique, Expert Advice & Friendly Staff (808) 597-9055
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SURFBOARDS

Shortboards, Mid-Lengths, Longboards — from Firewire to Thunderbolt. South Shore cruisers to North Shore step-ups.

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ACCESSORIES

Fins, Leashes, Deckpads, Bags — upgrade your setup without upgrading your board.

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APPAREL & GEAR

WetRash tops, JPN wetsuits, boardshorts, and HSS branded gear. Water-ready, Hawaii-tested.

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NEED HELP?

Not sure what fits your waves or ability? Talk to our team — we'll give you an honest recommendation.

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Staff Picks: What's in Our Surf Bags

From the lineup to the parking lot - these are the 4 things our staff actually use.
Florence Marine X T-Shirt Resilience (Small - XLarge) Off White - Must - Have for Surfers
Everyday Wear

Florence Marine X T-Shirt Resilience (Small-XLarge) Off White

Fit GuideThis style has a slightly longer fit. We recommend choosing your usu...
$42.00
Takayama HALO CENTER FIN 7.5" - 10.5" Fabric 2 - Must - Have for Surfers
Real Hawaiian Fabric

Takayama HALO CENTER FIN 7.5"-10.5" Fabric 2

Takayama Halo Center Fin | Premium Longboard Performance Fins Each fin is uni...
$119.00
Wax Fresh - SHOP SURF ACC. - [Surfboards Surf Shop and Clothing Boutique Honolulu]
Wax Remover

Wax Fresh

Surfboard Wax Remover Give your board a birthday by cleaning off that old wax...
$15.00
HAWAIIANSOUTHSHORE Surfboard Socks Stretch Mesh Non-Stick SHORTBOARD- Fits shortboards up to 6'6" Hybrid - SHOP SURF ACC. - [Surfboards Surf Shop and Clothing Boutique Honolulu]
Police Grade Material

HawaiianSouthShore Knit Surfboard Sock Stretch Mesh Non-Stick SHORTBOARD- Fits shortboards up to 6'6" Hybrid

What Makes Our Surfboard Knit Bag Unique? At Hawaiian South Shore, we created...
$108.00

This Week's Hawaii Drops

Fresh gear announcements every Thursday at 2PM HST. Not getting it? Click here!

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Our Story

Founded in 1996, Hawaiian South Shore started as a small surf shop in Honolulu with one mission: help surfers find the right board without the runaround.

Nearly 30 years later, we've matched over 1,700 surfers to their perfect setup — from South Shore cruisers to North Shore step-ups. We're still family-run, still in the same neighborhood, and still obsessed with getting you on the right board.

Read Our Full Story →

Why Surfers Trust Us With Their Setup

We Ride What We Sell

Our staff surfs Ala Moana, Bowls, and the North Shore. We recommend boards based on how they actually perform — not what's overstocked.

Boutique Curation, Zero Filler

No mass-market noise. Just Firewire, Thunderbolt, Harley Ingleby, and handpicked brands that serious surfers respect.

Ships From Hawaii to Anywhere

Free US shipping on most surf fin orders. Island-tested gear, delivered worldwide.

Real Advice, No Pressure

Not sure what board fits your style? Call (808) 597-9055 and talk to us. We'll help you dial in the right setup based on your waves and ability

1,850+ Reviews From Surfers Like You ⭐

Real feedback from real customers. Watch what they have to say.

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