In this edition of our newsletter:

• 📌  A Surf Contest By Any Other Name 
• 🌺 Tiare Lawrence: Maui's Modern Renaissance Wahine 
•  🌊 Kiss Back Pain Goodbye: A Surfer's Guide to Core Strength 
• 🏄‍♀️ Member of the Month: James Wilkes
• 👨‍🍳 Chef's Special: Ernie's Take on the Lost Party Platter 
• 🏝 Beachfront Battles: The Fight Against Erosion  
• 🏆 December's Big Wave Season: Epic Events You Won't Want to Miss 
• 🎄 Hawaiian South Shore's Biggest Christmas SALE!🎁

 

🏆 The Pipeline Masters: When Tradition Meets Change

 

Big waves of discussion are rolling through the surf community as the Pipeline Masters approaches its 53rd year.

Just weeks before the December 8-20 event window, controversy erupted when several of Pipeline's most experienced surfers were initially left off the invitation list.

The debate caught fire on social media when professional surfer Josh Moniz spoke up: "This isn't about me trying to get an invitation—it's about what the Pipeline Masters represents to surfing and the respect that this wave and event deserve." His post sparked a wider conversation about preserving the event's prestigious heritage while adapting to change.

In response, organizers adjusted the competitor list, adding respected Pipeline surfer Jamie O'Brien and others.

The event will also feature an exciting women's division, including local Hawaiian talent and international competitors.

Want to learn more about the history of the Pipeline Masters and this year's full competitor list? Check out our detailed article here.

Whether you're a longtime surf fan or new to the sport, you can catch all the action December 8-20, 2024, either via livestream or by joining the crowd on the beach to witness surfing history in person.

 

🌺 Tiare Lawrence: Maui's Modern Renaissance Wahine

There's a saying in Hawaii that the ocean connects us all. No one embodies this more than Tiare Lawrence, a Lahaina-raised waterwomen whose life beautifully intertwines Hawaiian culture, ocean sports, and community advocacy.

A Life Shaped by Land and Sea

Growing up in Lahaina, Tiare's journey is uniquely Hawaiian. Before becoming known for her fearless approach to big waves, she was a professional hula dancer, performing everywhere from local ceremonies to Tokyo Disneyland. This foundation in Hawaiian cultural arts flows through to her surfing style, where she emphasizes the same balance and fluidity found in hula.

Photo Credit to Tiare's IG

More Than Just a Surfer

While you might find Tiare charging waves at spots like Honolua Bay or Peahi (Jaws), her most important work happens on land. As the outdoor pursuits director at Makena Resort Services and a coach at Hawaiian Canoe Club, she's dedicated to sharing her love of ocean sports with others. But perhaps her most inspiring project is at Kahoma, where she and her family are reclaiming ancestral land by restoring ancient taro patches and reviving native aquatic species.

Teaching the Next Generation

"Understanding the rhythm of the ocean is crucial for any surfer," Tiare often says when coaching young water enthusiasts. At the Hawaiian Canoe Club, she focuses on building confidence while teaching respect for nature - two principles she believes are essential for any ocean athlete.

Bridging Past and Present

Through workshops and community events, Tiare shares knowledge about traditional Hawaiian practices like sustainable fishing and native plant cultivation. Her work demonstrates how modern surf culture can honor and preserve Hawaiian traditions rather than replace them.

Photo Credit to Tiare's IG

Looking to the Future

Tiare's story reminds us that being a waterperson in Hawaii means more than just riding waves - it's about understanding and protecting the delicate balance between land, sea, and community. Whether she's surfing, teaching, or restoring ancestral lands, Tiare Lawrence stands as an inspiration for anyone looking to connect more deeply with Hawaiian culture through surfing.

 

🌊 Kiss Back Pain Goodbye: A Surfer's Guide to Core Strength

Whether you're paddling out for dawn patrol or sitting at a desk dreaming of waves, that nagging low back pain can put a real damper on your stoke. But here's some good news: physical therapy expert Christine Lynders has developed a revolutionary approach that's helping surfers and other active people reclaim their pain-free lifestyle.

The Secret Weapon Against Back Pain With 27 years of experience, Christine Lynders isn't just another wellness guru. She's the author of "SUCK IT IN! The Proven Solution to Eliminate Low Back Pain Forever and... Get a Flatter Stomach," and she understands what it takes to get back in the lineup pain-free.

Beyond the Six-Pack Here's something that might surprise you: those surface abs you see in surf magazines aren't the key to a healthy back. The real magic happens in your deep core muscles - think of them as your body's built-in wetsuit, providing stability and support for every move you make on the wave.

Try This Simple Technique:

1. Stand tall, like you're checking the surf
2. Place one hand on your lower belly
3. Take a deep breath in
4. As you exhale, gently draw your navel towards your spine
5. Hold this engagement while breathing normally for 5-10 seconds
6. Release and repeat

Why This Matters for Surfers A strong deep core doesn't just mean less pain - it translates to better balance on your board, more powerful turns, and longer sessions without fatigue. Whether you're a longboarder cruising the nose or a shortboarder hitting the lip, your core is the foundation of every move you make.

Ready to Transform Your Surfing?

1. Practice the "Suck It In" technique daily (even when checking the surf report)
2. Pick up Christine's book for the complete program
3. Visit www.YourVirtualPhysicalTherapist.com for video tutorials

Stop by Hawaiian South Shore to talk story about core strength and surfing. We're always stoked to share knowledge that keeps our community riding longer, stronger, and pain-free.

 

James Wilkes 

Hawaiian South Shore Member of the Month 

 

Stop by Hawaiian South Shore to check out this speed machine and discuss fin setups that'll help you make the most of those smaller days. And if you're ever in Hilo, don't forget to visit Chef Ernie at Poke Market - just not on Sundays, when you'll find him in the lineup!

Board Specs:

• Construction: Double Dart (full carbon)
• Fin Setup: Quad configuration
• Recommended Fins: Kelly Slater endorphins
• Best For: Small wave performance
• Key Features: Pinched rails, responsive flex, exceptional speed

Beachfront Battles: The Fight Against Erosion 

Our beloved Hawaiian beaches are facing a serious challenge. Climate change and urban development are causing significant erosion at two of Oahu's most iconic spots: Waikiki Beach and Sandy Beach. With approximately 70% of Hawaii's beaches actively eroding, here's what's happening and why it matters to every surfer and beach lover.

Waikiki's Battle The Waikiki Beach Special Improvement District Association (WBSIDA) isn't taking this lying down. They've invested millions in:

• Sand replenishment projects ($500,000 in 2006, $3-4 million in 2012)
• Construction of groins to retain sand
• Exploration of long-term preservation strategies

 

Sandy Beach's Strategy Up at Sandy Beach, the community is taking a different approach:

• Evaluating various retreat strategies
• Focusing on "soft" ecological solutions instead of seawalls
• Engaging the community in preservation efforts

What This Means for Surfers These erosion challenges directly affect our waves and beach access. While immediate solutions like sand replenishment help maintain our beloved breaks, long-term strategies are crucial for preserving these spots for future generations.

 

View this post on Instagram

A post shared by Kāko'o Haleakalā (@kakoo_haleakala)

 

Want to Learn More? Stop by Hawaiian South Shore to discuss how these changes might affect your favorite surf spots and what we as a community can do to help preserve our beaches. We're committed to keeping you informed about environmental issues that impact our surfing lifestyle.

Together, we can be part of the solution in protecting Hawaii's coastlines for generations of surfers to come. 🤙

 

🏆 December's Big Wave Season: Epic Events You Won't Want to Miss

Get ready for surfing's most exciting month as December brings some of the year's biggest waves and most prestigious events. Here's what's happening in the world of big wave surfing:

The Eddie Aikau Big Wave Invitational December 14, 2024 - March 13, 2025 Location: Waimea Bay, North Shore, Oahu

• Surfing's most prestigious big wave event
• Only runs when waves consistently reach 40 feet
• Honors legendary lifeguard and surfer Eddie Aikau
• Opening ceremony: December 14 at Waimea Bay

Did you know? The Eddie has only run 9 times in its 39-year history, making it one of surfing's most exclusive events!

TUDOR Nazaré Big Wave Challenge November 1, 2024 - March 31, 2025 Location: Nazaré, Portugal

• Features world's biggest waves
• Elite tow-in surfing competition
• Watch the world's best chase massive swells

Stop by Hawaiian South Shore to talk story about these events and check out our big wave surfing gear. We'll keep you updated on potential event days and live streaming details throughout the waiting periods.

🎄 Hawaiian South Shore's Biggest Christmas SALE!🎁

CODE: MERRYXMAS