In the world of professional surfing, few young talents have emerged with such explosive potential as Barron Mamiya. Born and raised on the legendary North Shore of Oahu, Mamiya's journey from local grom to WSL Championship Tour competitor embodies the essence of Hawaiian surfing legacy. Today, we're diving deep into Barron's remarkable story and exploring his latest collaboration with FCS - the Barron Mamiya Deckpad, a testament to his powerful surfing style. From North Shore Roots to Global Recognition Growing up on the North Shore of Oahu wasn't just a geographical fact for Barron Mamiya - it was the foundation...

Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers Growing up in Okinawa, the future founder gained valuable business experience through his uncle's...

Storied History of the Pipeline Masters Threatened by Controversy The Pipeline Masters (colloquially known as the Pipe Master) has long been considered the most prestigious (non-big wave) surf contest on the planet. It has run uninterrupted since 1971, when Fred Hemmings put together the inaugural event with a six-person invitational format. However, that doesn’t mean it has been without controversy. Indeed, this year’s upcoming event might be the most contentious of all time. The first bit of drama to emerge from the Pipe Masters came that fateful first year in the early 1970s, when Pipeline’s all-time greatest surfer, Gerry Lopez,...