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LOST Big Rig Driver (6'2 - 7'0) Lightspeed 2.0 FCS - Must - Have for Surfers

losT SURFBOARDS

THE BIG RIG DRIVER

Designed off the DRIVER 3.0, the BIG RIG keeps pro-level performance while adding paddle power, volume, and glide—perfect for aging shortboarders who won’t settle for mids or fish.

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DESIGNED FOR HIGH PERFORMANCE

DOMINATOR PRO

The Dominator Pro is Dan Mann's evolution of the Dominator 2.0. A high-performance shortboard designed for advanced surfers, offering a refined shape and exceptional performance in punchy waves.

JUST ARRIVED!
  • Firewire Dominator Pro Five Fin Helium (5'6 - 6'6) Futures - Must - Have for Surfers
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INTRODUCING FIREWIRE'S

TJ HULL RIDER

Taylor Jensen's game-changing longboard with gentle hull bottom design. Experience complete control and smooth rail-to-rail flow that makes every wave feel effortless.

COMING IN LATE JULY
HA Tote Bag Grayson Naples - Must - Have for Surfers

HAUTE SHORE

GRAYSON BAG

Protect your board with our Daylight Deluxe Surfboard Bag 2.0—built for day trips, airline travel, and long-term storage. Whether you're heading to the beach or boarding a plane, this surfboard bag delivers the perfect mix of convenience, fit, and function.

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Wax Fresh in blue color lifestyle picture

Surfboard Wax Remover

WAX FRESH

Give your board a fresh start with the Wax Fresh Surfboard Wax Remover. This smart tool helps you strip old wax fast, making room for a fresh layer with better grip and control under your feet.

FRESH BOARD. BETTER RIDE!

FLORENCE MARINE X

BOARD SHORTS

Tough, lightweight, and ready for anything. Made with bluesign®-certified, recycled materials and feature 4-way stretch and water-repellent fabric. Whether you're surfing, paddling, or fishing, these boardshorts are built to move with you and handle the elements.

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About Hawaiian South Shore

Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community

Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers

Growing up in Okinawa, the future founder gained valuable business experience through his uncle's construction company. Despite his uncle's limited English skills, the young entrepreneur-to-be became the bridge between the business and its military tenants, collecting rent, addressing maintenance issues, and handling various responsibilities including painting and repairs.

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