
losT SURFBOARDS
THE BIG RIG DRIVER
Designed off the DRIVER 3.0, the BIG RIG keeps pro-level performance while adding paddle power, volume, and glide—perfect for aging shortboarders who won’t settle for mids or fish.
-
LOST Puddle Jumper Pro OG (5'4 - 5'11) Lightspeed 2.0
Regular price $950.00 USDRegular priceUnit price / per -
LOST Big Rig Driver (6'2 - 7'0) Lightspeed 2.0 FCS
Regular price $945.00 USDRegular priceUnit price / per -
LOST Puddle Jumper Pro OG (5'2-5'10) Blacksheep
Regular price $945.00 USDRegular priceUnit price / per -
Lost Quiver Killer Epoxy (5'4- 6'4) Lightspeed 2.0
Regular price From $890.00 USDRegular priceUnit price / per -
Lost Party Platter (5'4) Blacksheep Futures
Regular price $1,000.00 USDRegular priceUnit price / per

DESIGNED FOR HIGH PERFORMANCE
DOMINATOR PRO
The Dominator Pro is Dan Mann's evolution of the Dominator 2.0. A high-performance shortboard designed for advanced surfers, offering a refined shape and exceptional performance in punchy waves.

INTRODUCING FIREWIRE'S
TJ HULL RIDER
Taylor Jensen's game-changing longboard with gentle hull bottom design. Experience complete control and smooth rail-to-rail flow that makes every wave feel effortless.

HAUTE SHORE
GRAYSON BAG
Protect your board with our Daylight Deluxe Surfboard Bag 2.0—built for day trips, airline travel, and long-term storage. Whether you're heading to the beach or boarding a plane, this surfboard bag delivers the perfect mix of convenience, fit, and function.

Surfboard Wax Remover
WAX FRESH
Give your board a fresh start with the Wax Fresh Surfboard Wax Remover. This smart tool helps you strip old wax fast, making room for a fresh layer with better grip and control under your feet.

FLORENCE MARINE X
BOARD SHORTS
Tough, lightweight, and ready for anything. Made with bluesign®-certified, recycled materials and feature 4-way stretch and water-repellent fabric. Whether you're surfing, paddling, or fishing, these boardshorts are built to move with you and handle the elements.
NEW ARRIVALS
Surfer's Favorite Items Just Dropped At The Shop
-
Florence Marine X Boardshort F1 Airtex Gamma (28"-38") Taupe
Regular price $89.00 USDRegular priceUnit price / per -
FCS Compatible TWINS True Ames Wayne Rich Solid Fiberglass Smoke
Regular price $112.00 USDRegular priceUnit price / per -
Futures Compatible 2.5" Trailer True Ames - Solid Fiberglass Smoke
Regular price $38.00 USDRegular priceUnit price / per -
Futures Compatible TWINS True Ames Wayne Rich Solid Fiberglass Smoke
Regular price $112.00 USDRegular priceUnit price / per
SURFERS' TOP PICKS | LIMITED STOCK
-
Firewire BOSS UP (6'6-7'6) Futures Ibolic
Regular price From $980.00 USDRegular priceUnit price / per -
Real Sun Cover Sunscreen Reef Safe Natural Face Stick with SPF 32
Regular price $38.00 USDRegular priceUnit price / per -
Lost Party Platter (4'10-5'11) Double Dart
Regular price $1,180.00 USDRegular priceUnit price / per -
HawaiianSouthShore Soft Racks
Regular price $80.00 USDRegular priceUnit price / per -
HawaiianSouthShore Hybrid Non-Hooded Wet Rash w/ Thumbhole (Small-XXLarge)
Regular price $95.00 USDRegular priceUnit price / per -
Firewire Rob Machado MACHADOCADO (5'2-6'2) FUTURES Helium 2
Regular price From $935.00 USDRegular priceUnit price / per -
Aloha Days Hoodie LTD. Made In Hawaii (Small-XXLarge) Black
Regular price $110.00 USDRegular priceUnit price / per -
OUTERKNOWN Boardshorts APEX 28"-38" Kelly Slater HEATHER GRENADINE
Regular price $145.00 USDRegular priceUnit price / per -
LOST DRIVER 3.0 (5'9-6'6)
Regular price $830.00 USDRegular priceUnit price / per -
HawaiianSouthShore Knit Surfboard Sock Stretch Mesh Non-Stick FUNBOARD - Fits boards from 7'0" to 8'6"
Regular price $110.00 USDRegular priceUnit price / per -
Lost RNF 96 Lightspeed (5'3-6'1 ) Orange
Regular price $955.00 USDRegular priceUnit price / per -
Aloha Days Hoodie BOX LOGO Made In Hawaii Small-XLarge Grey
Regular price $110.00 USDRegular priceUnit price / per -
Firewire BOSS UP (6'6-7'6) Futures Ibolic Volcanic
Regular price From $1,025.00 USDRegular priceUnit price / per -
CJ Nelson SPROUT 2.0 Single Fin (9'3-10') Thunderbolt Silver
Regular price From $1,480.00 USDRegular priceUnit price / per
PREMIUM SURF WEAR | New Arrivals
-
Aloha Days T-Shirt FLOWER SQUARE LTD. Made in Hawaii Small-XLarge White
Regular price $48.00 USDRegular priceUnit price / per -
Florence Marine X T-Shirt Pennant (Small-XLarge) White
Regular price $42.00 USDRegular priceUnit price / per -
Florence Marine X Utility Pocket Hooded Rashguard (XSmall-XXLarge) Black
Regular price $99.00 USDRegular priceUnit price / per -
Aloha Days Sweater Flower Curated/Printed in Hawaii Small-XLarge
Regular price $70.00 USDRegular priceUnit price / per -
Aloha Days VACATION Small - XLarge Navy
Regular price $45.00 USDRegular priceUnit price / per -
HawaiianSouthShore Unisex Surf Lycra Leggings (XSmall-XLarge)
Regular price $60.00 USDRegular priceUnit price / per -
Aloha Days Kids T-Shirt SHAKA LTD. Made in Hawaii (M-XL) White
Regular price $48.00 USDRegular priceUnit price / per -
Outerknown Sweater Hightide XSmall-XLarge Night Salt Stripe
Regular price $118.00 USDRegular priceUnit price / per -
Real Sun Cover Sunscreen Reef Safe Natural Face Stick with SPF 32
Regular price $38.00 USDRegular priceUnit price / per -
HawaiianSouthShore Wetsuit Longsleeves JPN MODEL Mens (Small-XXLarge) Black
Regular price From $230.00 USDRegular priceUnit price / per -
KASHWERE Hoodies Unisex Pullover (Small-Large)
Regular price $199.00 USDRegular priceUnit price / per -
KASHWERE Sweater 1/2 Zip Mens (Small-XLarge) Black
Regular price $199.00 USDRegular priceUnit price / per -
KASHWERE Pullover 1/2 Zip Unisex(Small-Large) Vintage Blue
Regular price $199.00 USDRegular priceUnit price / per -
KASHWERE Hoodies Unisex Sleep Mask (Small-Large)
Regular price $199.00 USDRegular priceUnit price / per -
Aloha Days Kids T-Shirt SURF & ALOHA Made in Hawaii (XSmall-XLarge) Navy
Regular price From $42.00 USDRegular priceUnit price / per -
HawaiianSouthShore Wetsuit VEST 2MM JPN MODEL Wetsuit Womens (Small-XXLarge)
Regular price From $200.00 USDRegular priceUnit price / per
About Hawaiian South Shore
Founders Story
Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community
Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers
Growing up in Okinawa, the future founder gained valuable business experience through his uncle's construction company. Despite his uncle's limited English skills, the young entrepreneur-to-be became the bridge between the business and its military tenants, collecting rent, addressing maintenance issues, and handling various responsibilities including painting and repairs.
Read More