
firewire surfboards
TJ TWINZER
Stop fighting for waves. The TJ Twinzer gives you the unfair advantage of paddling like a longboard, then instantly transforms into a speed demon that carves turns so sharp they'll make your old board feel broken. From waist-high mush to overhead bombs, this Taylor Jensen masterpiece makes every session feel like you upgraded your entire skill level.

Best Paired with the TJ Twinzer
Designed specifically for the TJ Twinzer!
The template that started a movement, "pure performance, no gimmicks."

A …Lost classic, digitally re-mastered
QUIVER KILLER
A literal one board quiver, thus the name, Quiver Killer.Its forward outline and fairly wide nose lend plenty of forward momentum, both paddling and once you’re on your feet. Drive is not an issue here! The nose rocker is moderate, pairing well with the width up front and it initiates into turns with forward momentum.
ELEVATE YOUR SURF GEARS

FLORENCE MARINE X
WINDSHIELD RASHGUARD
Dominate windy sessions with zero water absorption and UPF 50+ protection—our cult-favorite Windshield Rashguard blocks harsh elements while its compression fit enhances performance on Hawaii's most demanding breaks.

REEF-SAFE, SURFER-APPROVED
REAL SUN COVER
Experience 80-minute water-resistant protection with our exclusive 100% natural zinc formula—developed for Hawaii's dawn-to-dusk sessions while preserving the reefs you love to surf.
![KLLY SLIPPER Men (size 8-13) & Women (size 5-8) - FOOTWEAR - [Surfboards Surf Shop and Clothing Boutique Honolulu]](http://www.hawaiiansouthshore.com/cdn/shop/files/klly-sandals-klly-slipper-men-size-8-13-women-size-5-8-footwear-new-moon-5-women-46952385315128.jpg?v=1754537627&width=1500)
11X WORLD CHAMP DESIGN
KLLY SANDALS
Step into Kelly Slater's all-day sandals with moon-surface traction and turtle-inspired support—crafted from sustainable algae-based materials to maintain your body's natural alignment from dawn patrol to sunset.

PERFORMANCE-ENGINEERED FREEDOM
APEX BOARDSHORT
Experience Kelly's second-generation APEX design with ultrasonically welded seams and no-slip waistband—crafted from 90% recycled fishing nets for uncompromised performance in Hawaiian waters.
NEW ARRIVALS
Surfer's Favorite Items Just Dropped At The Shop
-
KLLY SANDAL Men (size 8-13) & Women (size 5-9)
Regular price $52.00 USDRegular priceUnit price / per -
HawaiianSouthShore Small Box Fin 3.5" Black
Regular price $57.00 USDRegular priceUnit price / per -
Outerknown SHIRT (Med-XLarge) Island Leaf Little Boxes
Regular price $168.00 USDRegular priceUnit price / per -
Outerknown SHIRT (Small-XLarge) Lilac Haze Latte Boxes
Regular price $168.00 USDRegular priceUnit price / per
SURFERS' TOP PICKS | LIMITED STOCK
-
Real Sun Cover Sunscreen Surfers Zinc Shield Cocoa
Regular price $38.00 USDRegular priceUnit price / per -
Lost Party Platter (4'10-5'11) Double Dart
Regular price $1,180.00 USDRegular priceUnit price / per -
HawaiianSouthShore Soft Racks
Regular price $80.00 USDRegular priceUnit price / per -
HawaiianSouthShore Hybrid Non-Hooded Wet Rash w/ Thumbhole (Small-XXLarge)
Regular price $95.00 USDRegular priceUnit price / per -
Firewire Rob Machado MACHADOCADO (5'2-6'2) FUTURES Helium 2
Regular price From $935.00 USDRegular priceUnit price / per -
Aloha Days Hoodie LTD. Made In Hawaii (Small-XXLarge) Black
Regular price $110.00 USDRegular priceUnit price / per -
OUTERKNOWN Boardshorts APEX 28"-38" Kelly Slater HEATHER GRENADINE
Regular price $145.00 USDRegular priceUnit price / per -
LOST DRIVER 3.0 (5'9-6'6)
Regular price $830.00 USDRegular priceUnit price / per -
HawaiianSouthShore Knit Surfboard Sock Stretch Mesh Non-Stick FUNBOARD - Fits boards from 7'0" to 8'6"
Regular price $110.00 USDRegular priceUnit price / per -
Lost RNF 96 Lightspeed (5'3-6'1 ) Orange
Regular price $955.00 USDRegular priceUnit price / per -
Aloha Days Hoodie BOX LOGO Made In Hawaii Small-XLarge Grey
Regular price $110.00 USDRegular priceUnit price / per -
Firewire BOSS UP (6'6-7'6) Futures Ibolic Volcanic
Regular price From $1,025.00 USDRegular priceUnit price / per -
Harley Ingleby MOE (6'6-8'0) Thunderbolt Red
Regular price From $1,165.00 USDRegular priceUnit price / per -
Harley Ingleby MID 6 (6'4-7'10) Thunderbolt Red
Regular price From $1,165.00 USDRegular priceUnit price / per
PREMIUM SURF WEAR | New Arrivals
-
Aloha Days T-Shirt FLOWER SQUARE LTD. Made in Hawaii Small-XLarge White
Regular price $48.00 USDRegular priceUnit price / per -
Florence Marine X T-Shirt Pennant (Small-XLarge) White
Regular price $42.00 USDRegular priceUnit price / per -
Florence Marine X Utility Pocket Hooded Rashguard (XSmall-XXLarge) Black
Regular price $99.00 USDRegular priceUnit price / per -
Aloha Days Sweater Flower Curated/Printed in Hawaii Small-XLarge
Regular price $70.00 USDRegular priceUnit price / per -
Aloha Days VACATION Small - XLarge Navy
Regular price $45.00 USDRegular priceUnit price / per -
HawaiianSouthShore Unisex Surf Lycra Leggings (XSmall-XLarge)
Regular price $60.00 USDRegular priceUnit price / per -
Aloha Days Kids T-Shirt SHAKA LTD. Made in Hawaii (M-XL) White
Regular price $48.00 USDRegular priceUnit price / per -
Outerknown Sweater Hightide XSmall-XLarge Night Salt Stripe
Regular price $118.00 USDRegular priceUnit price / per -
Real Sun Cover Sunscreen Surfers Zinc Shield Cocoa
Regular price $38.00 USDRegular priceUnit price / per -
HawaiianSouthShore Wetsuit Longsleeves JPN MODEL Mens (Small-XXLarge) Black
Regular price From $230.00 USDRegular priceUnit price / per -
KASHWERE Hoodies Unisex Pullover (Small-Large)
Regular price $199.00 USDRegular priceUnit price / per -
KASHWERE Sweater 1/2 Zip Mens (Small-XLarge) Black
Regular price $199.00 USDRegular priceUnit price / per -
KASHWERE Pullover 1/2 Zip Unisex(Small-Large) Vintage Blue
Regular price $199.00 USDRegular priceUnit price / per -
KASHWERE Hoodies Unisex Sleep Mask (Small-Large)
Regular price $199.00 USDRegular priceUnit price / per -
Aloha Days Kids T-Shirt SURF & ALOHA Made in Hawaii (XSmall-XLarge) Navy
Regular price From $42.00 USDRegular priceUnit price / per -
HawaiianSouthShore Wetsuit VEST 2MM JPN MODEL Wetsuit Womens (Small-XXLarge)
Regular price From $200.00 USDRegular priceUnit price / per
About Hawaiian South Shore
Founders Story
Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community
Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers
Growing up in Okinawa, the future founder gained valuable business experience through his uncle's construction company. Despite his uncle's limited English skills, the young entrepreneur-to-be became the bridge between the business and its military tenants, collecting rent, addressing maintenance issues, and handling various responsibilities including painting and repairs.
Read More