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Over 1,600 Reviews

Aloha!

We're Hawaiian South Shore - Honolulu's Surf Boutique since 1996. We're all about quality gear, functional design and real surf experience rooted in the waves and lifestyle of Hawaii.

What sets us apart:

Sustainable Brands
Gear from eco-conscious names like Outerknown and KLLY—designed for surfers, made for the planet.

Hard-to-Find Gear
Specialty products you won't see in big-box stores. Every item is handpicked by real surfers.

Authentically Hawaiian
Born in Honolulu in 1996, we bring a local lens to the global surf community.

Expert Help, No Pressure
Our team surfs. We know our gear. And we're here to help, not upsell.

THE CREW AT WORK

Your surfboards, unpacked with care—every time.

Fresh Stock - Boards and Accessories Just In

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Hawaii's Surf Authority Since '96 - We'll help you Find Your Next Performance Board + Accessories

Lost Surfboards

Performance-driven boards for every style—shortboards, longboards, mid-lengths, and more.

CHECK OUR SURFBOARDS COLLECTION

MISS LUCY FINS

The perfect blend of pivot and carving — this versatile fin delivers smooth turns, drive, and unmatched nose-riding stability

GET THE MISS LUCY FINS

SUNSCREEN

Sunscreen is your skin’s first line of defense against harmful UV rays, helping prevent sunburn, early aging, and long-term damage while keeping your skin healthy every day.

PROTECT YOUR SKIN

Outerknown Hoodie

Outerknowns signature hoodie — ultra-soft, sustainably made, and designed for all-day comfort with effortless style.

COMFORT IN STYLE

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