📱

Call/Text: +1 (808) 597-9055

Proud Veteran Owner
💳

Financing Available

Ride Today, Pay Later

COMING SOON!

MACHADO CADO

Designed for versatility in waves from knee-high to overhead, it excels in both weak and powerful conditions.

PRE ORDER NOW
Lost RNF 96 Lightspeed (5'7/6'0) Green - SHOP SURFBOARDS - [Surfboards Surf Shop and Clothing Boutique Honolulu]

Lost Surfboards

RNF '96

A more pulled-in tail for maximum performance across all wave conditions, making it not just a small-wave solution but a versatile performance surfboard design.

GRAB YOURS TODAY
Aloha Days Sweater Flower Made in Hawaii Small-Large - CLOTHING - [Surfboards Surf Shop and Clothing Boutique Honolulu]

Aloha Days

Flower Sweater

Curated/Printed in Hawaii. Perfect for Dawn Patrol & After Surf Comfy Sweater.

CHECK IT OUT

FLORENCE MARINE X

WINDSHIELD HOOD

Blocks all wind and absorbs zero water, becoming the go-to piece of gear for many Surfers.

VIEW AVAILABLE SIZES

Latest Surfing News

BLOG POSTS YOU'LL ENJOY

About Hawaiian South Shore

Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community

Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers

Growing up in Okinawa, the future founder gained valuable business experience through his uncle's construction company. Despite his uncle's limited English skills, the young entrepreneur-to-be became the bridge between the business and its military tenants, collecting rent, addressing maintenance issues, and handling various responsibilities including painting and repairs.

Read More