When we began, our own friends and trusted peers from the clothing industry doubted us. They said consumers didn't care enough about sustainable style to pay more. It was also challenging to find factories and material suppliers willing to go through the extra steps we required as a startup.

We built an entire collection that never saw the light of day because it couldn't deliver on our vision, but we continued to persevere until we found the right partners who believed in our mission and could deliver on our strict sustainability standards. It's been five years since we sold our first item of clothing, and we couldn't be more proud of what we have built and accomplished.