James Wilkes  Hawaiian South Shore Member of the Month    When and why did you initially get into surfing? 2011 Did you have a time period you laid off from surfing? When I was living in NYC from 2013-2015. On a rare occasion, I would surf Long Beach and Rockaway Beach What is your favorite thing about surfing?  Challenge and sense of nirvana. What product did you most recently purchase from us and why? Firewire Sweet Potato for winter waves on south side. Watch my review of the Sweet Potato here. How are you liking that product so far? Loving it.  What...

In the world of surfboard craftsmanship, few names stand as tall as Chris Christenson. With an illustrious career spanning decades, Christenson has consistently pushed the boundaries of surfboard design, blending traditional shaping techniques with innovative concepts to create boards that redefine the surfing experience. One such creation that has been making waves in the surfing community is the Chris Christenson Lane Splitter surfboards - a testament to his expertise and vision in shaping. Photo: Ryan Heywood SHOP NOW   The Lane Splitter: A Fusion of Performance and Style The Lane Splitter isn't just another surfboard; it's a work of art...

Understanding BLOOM Technology BLOOM technology is at the forefront of sustainable material innovation, particularly in the footwear industry. It is a process that transforms harmful algae blooms into a flexible foam material, offering an eco-friendly alternative to traditional petroleum-based foams. This technology not only helps in cleaning water bodies affected by excessive algae growth but also contributes to air purification by sequestering CO2 during the algae's growth phase. The Process Algae Harvesting: Algae blooms, which can be detrimental to aquatic ecosystems, are harvested from water bodies. This step aids in cleaning the water and restoring the natural balance of the ecosystem....