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Over 1,600 Reviews

Aloha!

We're Hawaiian South Shore - Honolulu's Surf Boutique since 1996. We're all about quality gear, functional design and real surf experience rooted in the waves and lifestyle of Hawaii.

What sets us apart:

Sustainable Brands
Gear from eco-conscious names like Outerknown and KLLY—designed for surfers, made for the planet.

Hard-to-Find Gear
Specialty products you won't see in big-box stores. Every item is handpicked by real surfers.

Authentically Hawaiian
Born in Honolulu in 1996, we bring a local lens to the global surf community.

Expert Help, No Pressure
Our team surfs. We know our gear. And we're here to help, not upsell.

Fresh Stock - Boards and Accessories Just In

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Our Top Picks of the Week

Lost Surfboards

Performance-driven boards for every style—shortboards, longboards, mid-lengths, and more.

CHECK OUR SURFBOARDS COLLECTION

MISS LUCY FINS

The perfect blend of pivot and carving — this versatile fin delivers smooth turns, drive, and unmatched nose-riding stability

GET THE MISS LUCY FINS

SUNSCREEN

Sunscreen is your skin’s first line of defense against harmful UV rays, helping prevent sunburn, early aging, and long-term damage while keeping your skin healthy every day.

PROTECT YOUR SKIN

Outerknown Hoodie

Outerknowns signature hoodie — ultra-soft, sustainably made, and designed for all-day comfort with effortless style.

COMFORT IN STYLE

Surf Boutique, Expert Advice & Friendly Staff

Your surfboards, unpacked with care—every time.

Latest Surfing News

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