The Roots of IPD: How Bob and Bill Hurley Revamped an Idea from the 1980s and Turned It Into Surfing’s Newest Old Brand   Bob Hurley’s new brand IPD (International Pro Designs) has been generating a bunch of buzz in the surf industry. But as we mentioned in a blog, IPD actually isn’t new at all! The “brands” started in 1982 when Bob Hurley was looking to create a guild of surfboard shapers who would share ideas and work toward a better future for surfboard design. Unfortunately, not many shapers at the time were willing to share their ideas, so it...

Folded Napkins and Unconscious Habits For the longest time, my wife used to ask me “Why do you always take the napkin that is under your glass napkin and fold it in half?” To be honest, I didn’t know the answer. I just naturally did it, usually without thinking. But then one day, I was watching a Japanese TV show that talked about all of the many different habits of Japanese people. In one segment, they featured the people and customs of Okinawa, where I grew up. Wow, did that show reveal a lot of things to me! After watching it,...

Hawaiian South Shore Member of the Month - Brian Martinez   When and why did you initially get into surfing? The first time I ever attempted surfing I was 12 years old. Since I was a grom I had always been involved in dirt bikes and skateboarding. Being out of Las Vegas, Nevada you didn’t really have the chances to surf unless you made the 4 and half hour drive to California. My parents and I had been spending a few days in San Diego at the time on holiday and my father rented out some old beat up soft tops...