
Just released
GROOVE
The Groove caters to intermediate to advanced surfers who want a versatile board for everyday conditions. It’s also suitable for beginners transitioning from larger boards due to its balanced volume distribution and forgiving design
![Lost RNF 96 Lightspeed (5'7/6'0) Green - SHOP SURFBOARDS - [Surfboards Surf Shop and Clothing Boutique Honolulu]](http://www.hawaiiansouthshore.com/cdn/shop/files/Lost_RNF_96_Lightspeed_5_7_-_6_0_FCS_II_Green_1.jpg?v=1740102987&width=1500)
Lost Surfboards
RNF '96
A more pulled-in tail for maximum performance across all wave conditions, making it not just a small-wave solution but a versatile performance surfboard design.
![Aloha Days Sweater Flower Made in Hawaii Small-Large - CLOTHING - [Surfboards Surf Shop and Clothing Boutique Honolulu]](http://www.hawaiiansouthshore.com/cdn/shop/files/Aloha_Days_Sweater_Flower.jpg?v=1740180432&width=1500)
Aloha Days
Flower Sweater
Curated/Printed in Hawaii. Perfect for Dawn Patrol & After Surf Comfy Sweater.

FLORENCE MARINE X
WINDSHIELD HOOD
Blocks all wind and absorbs zero water, becoming the go-to piece of gear for many Surfers.
NEW ARRIVALS
Surfer's Favorite Items Just Dropped At The Shop
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HawaiianSouthShore Sweater James Surfer2 (Small-XLarge) Grey
Regular price $70.00 USDRegular priceUnit price / per -
HawaiianSouthShore T-Shirt James Surfer2 (Small-XLarge) White
Regular price $45.00 USDRegular priceUnit price / per -
Pelican Finjak Longboard Single Fins No Screw & Plate
Regular price $14.00 USDRegular priceUnit price / per -
Outerknown Sweater Industrial (XSmall-XXLarge) Faded Black
Regular price $118.00 USDRegular priceUnit price / per
SURFERS' TOP PICKS | LIMITED STOCK
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Lost RNF 96 Lightspeed (5'5) FCS II Blue
Regular price $955.00 USDRegular priceUnit price / per -
Firewire BOSS UP (6'6-7'6) Futures Ibolic
Regular price From $980.00 USDRegular priceUnit price / per -
Lost Party Platter (5'0-5'9) Double Dart
Regular price $1,180.00 USDRegular priceUnit price / per
PREMIUM SURF WEAR | New Arrivals
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Aloha Days T-Shirt FLOWER SQUARE LTD. Made in Hawaii Small-XLarge White
Regular price $45.00 USDRegular priceUnit price / per -
Florence Marine X T-Shirt Pennant (Small-XLarge) White
Regular price $38.00 USDRegular priceUnit price / per -
Florence Marine X Utility Pocket Hooded Rashguard Small-XXLarge Black Color
Regular price $85.00 USDRegular priceUnit price / per -
Aloha Days Sweater Flower Curated/Printed in Hawaii Small-XLarge
Regular price $70.00 USDRegular priceUnit price / per
About Hawaiian South Shore
Founders Story
Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community
Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers
Growing up in Okinawa, the future founder gained valuable business experience through his uncle's construction company. Despite his uncle's limited English skills, the young entrepreneur-to-be became the bridge between the business and its military tenants, collecting rent, addressing maintenance issues, and handling various responsibilities including painting and repairs.
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