Blog

The Strangest WSL Season in Recent Memory Conti...

Over the past few decades, we’ve become pretty accustomed to a predictable world tour scene. Since 1992 there have been 26 world titles—and 21 of them have been won by...

Town Has Been Pumping, and There Is More on the...

In case you’ve been living under a rock and haven’t noticed, Town has been pumping over the past few days. The summer’s first real south swell filled in this weekend,...

Big Wave Awards

The Big Wave Awards are always controversial, and this year was no exception. In the weeks running up to the award ceremony, a number of people spoke out about what...

Hells Bells—John John Florence Is Back in Yellow

It’s been a rough 12 months for Hawaii’s favorite surfer. After putting in a groundbreaking performance at last year’s Margaret River Pro, John John looked set to win his third...

Hawaiian South Shore May Newsletter

I’m Going to Fall off This Ship! When I finished high school, I was ready for some adventure. College just didn’t seem to be the answer, so I started looking...

Member of the Month Kyle Lee

Member of the Month is our VIP member, Kyle Lee This month’s Member of the Month is our VIP member, Kyle Lee. He comes into the shop full of positive...