
NEW SIZES COMING IN!
MACHADO CADO
The Machadocado, crafted by Rob Machado, is the ultimate all-around board for waves big and small. Combining the stability of a fish with the performance of a shortboard, its versatile design ensures smooth control, fast turns, and effortless paddling. Perfect for surfers of all levels, this board turns every session into pure joy.

HARLEY INGLEBY
MID 6 MINI TWIN
The Mid 6 Mini Twin combines the versatility of a mid-length with the performance of a twin fin, featuring a curvy plan shape and smooth rocker for effortless turns in all wave types. Delivers exceptional drive, hold, and responsiveness, even in challenging conditions. With perfectly balanced channels, this board excels in everything from everyday surf to serious waves.

OUTERKNOWN
HIGHTIDE HOODIE
The Hightide Hoodie blends organic cotton and recycled polyester for an ultra-plush feel. It features a self-lined hood, front pockets, a brushed interior, and a subtle OK logo embroidery above the cuff, making it a signature piece with a cozy touch.

Aloha Days
MORE TEE-RIFIC DESIGNS
Curated/Printed in Hawaii. Perfect for Everyday Wear
NEW ARRIVALS
Surfer's Favorite Items Just Dropped At The Shop
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Outerknown Hoodie Hightide Women's (XSmall-Large) Heather Grey
Regular price $128.00 USDRegular priceUnit price / per -
Outerknown Hoodie Hightide Women's (XSmall-Med) Oatmeal Heather
Regular price $128.00 USDRegular priceUnit price / per -
Outerknown Hoodie Hightide Pullover (Small-Medium) Pitch Black
Regular price $138.00 USDRegular priceUnit price / per -
OUTERKNOWN Hightide Walkshorts (XSmall-XLarge) Oatmeal Heather
Regular price $98.00 USDRegular priceUnit price / per
SURFERS' TOP PICKS | LIMITED STOCK
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Lost RNF 96 Lightspeed (5'5) FCS II Blue
Regular price $955.00 USDRegular priceUnit price / per -
Firewire BOSS UP (6'6-7'6) Futures Ibolic
Regular price From $980.00 USDRegular priceUnit price / per -
Lost Party Platter (4'10-5'11) Double Dart
Regular price $1,180.00 USDRegular priceUnit price / per
PREMIUM SURF WEAR | New Arrivals
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Aloha Days T-Shirt FLOWER SQUARE LTD. Made in Hawaii Small-XLarge White
Regular price $45.00 USDRegular priceUnit price / per -
Florence Marine X T-Shirt Pennant (Small-XLarge) White
Regular price $38.00 USDRegular priceUnit price / per -
Florence Marine X Utility Pocket Hooded Rashguard Small-XXLarge Black Color
Regular price $85.00 USDRegular priceUnit price / per -
Aloha Days Sweater Flower Curated/Printed in Hawaii Small-XLarge
Regular price $70.00 USDRegular priceUnit price / per
About Hawaiian South Shore
Founders Story
Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community
Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers
Growing up in Okinawa, the future founder gained valuable business experience through his uncle's construction company. Despite his uncle's limited English skills, the young entrepreneur-to-be became the bridge between the business and its military tenants, collecting rent, addressing maintenance issues, and handling various responsibilities including painting and repairs.
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