Our Story
Founded in 1996, Hawaiian South Shore started as a small surf shop in Honolulu with one mission: help surfers find the right board without the runaround.
Nearly 30 years later, we've matched over 1,700 surfers to their perfect setup — from South Shore cruisers to North Shore step-ups. We're still family-run, still in the same neighborhood, and still obsessed with getting you on the right board.