New Gear Drops Every Thursday 2PM HST! Hawaii's surf boutique since 1996 — curated boards and tested gears. Expert Advice and Friendly Staff.

Featuring

Selected Pieces — For Every Purpose

Florence Marine X Boardshorts F1 Cordura® Utility 28"-38" Black - CLOTHING - [Surfboards Surf Shop and Clothing Boutique Honolulu]
Functional Short

Florence Marine X Boardshorts F1 Cordura® Utility 28"-38" Black

4-way stretch CORDURA® fabric is lightweight and tough without causing chafe.

Firewire 5 - FIN Endorfins KSR (Medium - Large) - Must - Have for Surfers
Best Paired with the Spaceship

Firewire 5-FIN Endorfins KSR (Medium-Large)

This is Kelly Slater's raked template designed to maximize hold and generate drive, and is the complimentary opposite to the KS1 pivot template.

HawaiianSouthShore Hybrid Wet/RashGuard Ltd. (Small - XXLarge) Black - Must - Have for Surfers
Made for Sun & Sessions

HawaiianSouthShore Hybrid Wet/RashGuard Ltd. (Small-XXLarge) Black

Rashguard Comfort + Core Warmth: 1.5mm neoprene on chest/back provides warmth and paddle protection without wetsuit bulk

Why Surfers Trust Us

We Ride What We Sell

Our staff surfs Ala Moana, Bowls, and the North Shore. Real recommendations from real surfers.

Boutique Curation

No mass-market filler. Just Firewire, Thunderbolt, and brands serious surfers respect.

Fast Shipping

Free US shipping on most surf fin orders . We ship worldwide from Honolulu.

Real Advice

Call or text (808) 597-9055. Guaranteed Honest recommendations!

Our Story

Founded in 1996, Hawaiian South Shore started as a small surf shop in Honolulu with one mission: help surfers find the right board without the runaround.

Nearly 30 years later, we've matched over 1,700 surfers to their perfect setup — from South Shore cruisers to North Shore step-ups. We're still family-run, still in the same neighborhood, and still obsessed with getting you on the right board.

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